Congratulations to Etude House- Singapore. There is a new outlet set up apart from their usual store in Orchard Ion (at Orchard underground) and at Plaza Singapura. Now you can visit their new store in Suntec City.
I'm always attractive to pop by this store every time I pass by those areas. Because their stores are so kawai and attractive in looks! The pinky appearance of this store gives me the romantic, soft and sweetness feel of their products image and branding. Sometimes, you can find good looking advertisements on their celebrities dressed like prince and princess. Usually, they employed sales assistants that are pretty, young and friendly with their customers. Good move!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYwlWztSgM7wCpzaG-VPd-U0HQQ0TBbkjkuwI65rq00CoZwFDvb6zUnVNqd75kH7BJvG5i0Kps74mkuGVwM5aqs3-aRT18ZR2a4DYF2VaR_cr45neS-WeidK4wtbuEMO5EAfIW3PT5hw/s320/Orgel+light+dear+darling+ultra+shine+lips.jpg)
They come with different color range from pearl, orange, peach, pink and red and plum.
The lip stick smell extremely fruity and sweet. It is very light weight and the packaging is very "girly" too. Their range of products are light (not dry or heavy after use) hence I find it extremely suitable for teens or people in the early adulthood.
(Source: etude house website)